The Most Important Rule in Investing

By Charlie Bilello

10 Apr 2021


“Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1.” – Warren Buffett

With all due respect to Warren Buffett, the most important rule in investing is not anything close to “never lose money.”

In fact, the entire notion is absurd.

Anyone who has ever invested in the history of the world has lost money at one time or another. Buffett himself lost over 50% from late 2007 to early 2009, and over 45% from mid 1998 to early 2000. Being in a drawdown is the norm, not the exception, and is the price you pay in exchange for a higher long-term return than bonds or cash.

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So what is the number 1 rule in investing?

That’s an impossible question, but if I had to pick just one it would be the famous line from Peter Lynch: “know what you own, and why you own it.” For if you don’t get that right, you won’t hold any investment long enough to reap the enormous benefits of compounding.

You can have the best portfolio in the world but if you don’t understand what’s in it you will abandon it at the first sign of trouble. And believe me when I tell you that there will be many troubling times (see here and here).

My goal in this post is to dig deeper into stock/bond allocations (the most common portfolio holdings), and hopefully give investors a better understanding of what they own and why they own it. Let’s begin…

1) Why You Own Stocks

Investors own stocks to participate in the growth and ingenuity of human beings and enterprises over time. In doing so, they hope to outpace inflation and earn higher return. Makes sense, but what exactly does that last part mean? Higher than what? How much higher? And why are they giving you this higher return?

Over long periods of time stocks have delivered a higher return than bonds (4.5% higher per/year), and you were able to earn this return because you were being compensated for higher volatility and higher drawdowns (due to economic uncertainty and long-run growth risk).

Since 1976, a 100% stock portfolio (far left side of table below) has had the highest return (11.8%) with the highest volatility (15.0%) and max drawdown (-51%) while a 100% bond portfolio (far right side of table below) has had the lowest return (7.2%) with the lowest volatility (5.2%) and nearly the lowest drawdown (-13%).1

Showing that stocks have earned a higher return with higher volatility over long periods of time is the easy part. The hard part is explaining to investors that they are by no means guaranteed this higher return, particularly over shorter periods of time.

And by shorter periods of time, I mean even as long as 10 years. 10 years, you say, but that’s an eternity. Indeed, but from April 2000 through March 2010 stocks declined 6% while bonds gained 84%. And they did so with 16% volatility versus 4% for bonds.

The lesson: the so-called “risk premium” from stocks is far from constant, and there can be long periods of time where it is negative (stocks lose money with higher volatility than bonds). Understanding that – and I mean really understanding that – is critical in setting realistic expectations. If an investor is not equipped to handle a large drawdown (mentally, emotionally, or financially), they cannot put all of their money in stocks. Which brings us to the next topic.

2) Why You Own Bonds

If stocks never went down there would be little need to own anything else. But as we know, they do go down from time to time. Since 1976, there have been 8 calendar years in which stocks have finished lower: 1977, 1981, 1990, 2000, 2001, 2002, 2008, and 2018. In each of these years, bonds finished higher, cushioning the blow.

And the higher allocation to bonds, the higher the cushion…

A position in bonds allows investors to better withstand stock market declines and to hopefully rebalance back into equities at lower prices/valuations. For investors close to retirement or in the early withdrawal stages, bonds play a more critical role as their tolerance for a near-term drawdown and higher volatility tends to be much lower.

Why do high quality bonds provide downside protection?

Because they are not driven by the same fundamental factors as equities. Bonds are driven by interest rates (both absolute levels and changes) as opposed to earnings growth and multiples. As such, the overall correlation between bonds and stocks is low at .20. During down months for stocks – and this is key – that correlation drops to 0.00.

This effectively means that there is no reason to expect a down month in stocks will spill over into bonds. The performance data supports this. Since 1976, during down months for stocks, bonds have been up 60% of the time. The higher the percentage of bonds, the higher the odds of having a positive return when the stock market is down.

You’ll also note in the table above something of great importance: that exposure to bonds does not mean one should expect a negative return when stocks are up.

In fact, a portfolio that is comprised of 70% bonds and 30% stocks is up 90% of the time when stocks are up. There are two reasons for this: 1) bonds are slightly positively correlated (0.23) to stocks during up periods for stocks (up 72% of the time), and 2) equity exposure is by far the dominant exposure.

To illustrate this second point, let’s have a look at a table of correlations. A portfolio that is evenly split between stocks and bonds has a .95 correlation to stocks and only a .50 correlation to bonds. It is going to behave much more like the stock market than the bond market. This is often a surprise to many, but it should be somewhat intuitive as stocks (on average) have 2.9 times the volatility of bonds. Stock volatility simply overwhelms the movement of bonds. Which is why if you want/need your portfolio to move more directionally with bonds than stocks, you need to have something closer to a 20/80 split.

A final point on the value of bonds in a portfolio comes in observing the steepest stock market declines. In the top 25 largest monthly S&P 500 declines (declines > -6.8%), bonds had a -.12 correlation with stocks and an average return of +0.5%. Why do bonds hold up particularly well during such periods? There tends to be deflationary concerns during large stock market declines, where growth expectations are lowered, and interest rates tend to fall. Falling interest rates boost short-term bond prices, providing a positive hedge to stocks (on average) during the worst months.

Rule Number 1 is Not Enough

Knowing what you own and why you own it may be the most important rule, but it’s just the beginning of the investing journey, not the end.

Once you understand the “what” and “why” the hard work begins. You must have faith that your chosen investing plan will work over time and have the fortitude to stick with that plan through the many periods in which it is “not working.”

This is no small task as us humans are emotional beings and we have little tolerance for things that aren’t always working.

But that is the challenge for which there is great reward at the end; the alternative (a risk-free savings account) always works but will leave you with far less in the long run.

So take a good look at your portfolio today and make sure you know what you own and why you own it. Then ask yourself if you have the faith and fortitude to stick with it over time.

And finally, remember that every investor loses money, even the great Warren Buffett. That’s the price of admission.

1. Note: throughout this post when I refer to stocks I am using the S&P 500 Total Return Index and when I refer to bonds I am using the Bloomberg Barclays US Aggregate Bond Total Return Index. The data is monthly returns from January 1976 through February 2021. I started in January 1976 as that is the start of the Bloomberg Barclays Index. Data Sources: Bloomberg/YCharts.


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Disclaimer: All information provided is for educational purposes only and does not constitute investment, legal or tax advice, or an offer to buy or sell any security. For our full disclosures, click here.

About the author

Charlie Bilello

Charlie is the founder and CEO of Compound Capital Advisors.

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